Why Desiree Rogers had to get the boot.

Many have said that Ms. Rogers should not have been relieved of her duties, but the fact is that she never should have been hired for this position.

When you upstage the First Lady of the United States, pose constantly for various high class magazines, seen viewing the runways during New York Fashion Week, then do not perform your job for the Obamas first State Dinner, what else can be expected?

Remember, the Secret Service fell on the sword and took one for the White House in regards to the debacle of the State Dinner and the uninvited guests that just walked on in. The reality is that Social Secretaries do not put themselves on a guest list for a major event, they WORK THE EVENT at the door. That is why Desiree Rogers was quietly told to resign as it should be.

Long before the State Dinner party crashers and the tension with her White House colleagues and the strain in her relationship with the first lady, Desirée Rogers began to understand she was in trouble when David Axelrod summoned her to his office last spring to scold her.

Ms. Rogers had appeared in another glossy magazine, posing in a White House garden in a borrowed $3,495 silk pleated dress and $110,000 diamond earrings. But if the image was jarring in a time of recession, Mr. Axelrod was as bothered by the words and her discussion of “the Obama brand” and her role in promoting it, according to people informed about the conversation.

“The president is a person, not a product,” he was said to tell her. “We shouldn’t be referring to him as a brand.” read more here...

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Desiree Rogers out in March

On MSNBC it was just announced that Social Secretary Desiree Rogers is leaving the White House in March, which is NEXT WEEK.

Expect a new secretary already in the wings to emerge a few days after Rogers leaves.

I have been critical of Rogers who let the "reality show tv people" waltz into the President and First Lady's first State of the Union Dinner for the Prime Minister of India.

Seems like the White House is starting to realize they need to perform sweepers, let us hope Rahm Emanuel is NEXT.

White House Social Secretary Desiree Rogers told me Friday she will step down next month, after presiding over 330 events in the White House in 14 months.

Rogers is departing after achieving a major goal of President Obama and First Lady Michelle -- opening up the White House to make it the "peoples house."

"As we turn the corner on the first year," Rogers told me, "this is a good time for me to explore opportunities in the corporate world."

Rogers told me it has been "an honor and a privilege to serve this president and First Lady, in what has certainly been a historic presidency."

Rogers, a friend of the First Couple for years, was one of the first Obama administration appointees.

"When I took on this assignment, we talked about the importance of creating the people's house. My work was really to create this framework," she told me.

"I think I completed that work. Our office has been able to lay the foundation for what will be known as the 'people's house' and it has already taken shape."

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