Wednesday, June 3, 2009

Barack Obama makes Forbes Celebrity Power 100 List

The Obama Brand is real.

U.S. President Barack Obama is the first sitting head of state to make the Forbes Celebrity 100 Power List, with his many magazine covers and best-selling books blurring the line between politics and celebrity.

The president came in at No. 49 on the annual list released on Wednesday -- which ranks celebrities based on their earnings and mentions in the media -- after he made $2.5 million last year from his two best-selling books.

"Obama is hands-down the most famous person in the world," said Lacey Rose of Forbes magazine. "His historic presidential run helped him sell more than a million copies of his books; he landed on many magazine covers."

"There is a real interest in him as a president, a family man, a celebrity," she said.

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