Remember, if you have a Sony, it is the best.
But along with the Sony was a higher sticker price.
Case and point, the LCD, plasma televisions.
The competition is too great now, that you can get a Sharp Aquos which is rated better quality at a cheaper price, than a Sony.
Sony rode the "we are the best" in electronics for a very long time. The cheaper competition from China, Taiwan, India have caught up with Sony and the consumer is looking for the best price point, along with the best quality.
Sony will post a 100 billion yen ($1.1 billion) operating loss this fiscal year through March, its first since 1995, media reports said Tuesday.
The electronics giant has seen sales of its liquid crystal display screens and other products fall, and its bottom line has been hurt by the strong yen, which cuts profits on goods sold abroad, the Nikkei business newspaper and broadcaster NHK reported.
The losses are coming from the company's core electronics division, which has long been a steady source of profits, the reports said. The Nikkei said Sony's operating loss could balloon to as much as 200 billion yen ($2.2 billion).